Why Local SEO Matters

If you run a pizza shop in North Bergen, you don't need to rank globally. You just need to show up when someone nearby types "pizza near me." That is Local SEO.

Step 1: Google Business Profile

This is the most important asset you own.

1. Go to google.com/business
2. Claim your business address
3. Fill out every single field (Hours, Phone, Website)

Graceful Tip: Businesses with photos get 42% more requests for driving directions. Upload pictures of your storefront and team!

Step 2: Keywords on Your Site

Don't just say "We sell tires." Say "We sell affordable tires in Hudson County, NJ."

• Put your city name in your H1 title.
• Put your service area in your footer.
• Create a "Locations" page if you serve multiple towns.

Step 3: Get Reviews

Reviews are the currency of trust. Ask every happy customer to leave a Google Review. Do not buy fake reviews—Google will catch you, and they will ban you.